Logo Design & Branding Questionnaire | LB Design Services

LB Design Services / Logo Design & Branding Questionnaire

Name *

First

Last

Email *

Phone Number *

YOUR COMPANY

What is your company/organization/product name? *

What sets your company apart from others? *

What services or products does your company provide? *

What’s your most popular service or product? *

On average what’s the price range of your product or service? *

Name 3 of your competitors: *

What makes you different from your competition? *

THE MEANING BEHIND YOUR BRAND

If you had to describe your company/organization in one word, what would it be and why? *

If your customers had to describe your company/organization in one word, what would it be and why? *

What do you want your company to be most known for? *

What is the mission statement of your company? *

When your customers experience your brand, what emotions do they feel? *

What is your company culture like? *

What is the overall mood of your company? *

LOGO RE-DESIGN

Do you need a logo re-design? *

Yes
No

IF NO, PLEASE SKIP TO NEXT SECTION

What is the reason for modifying or re-designing your logo?

How old is your current logo?

What do your customers recognize first when they see your logo?

Why does your company use the colors, fonts, etc. that is does?

What elements from your previous logo would you like to retain?

LOGO STYLE AND NEEDS

Does your company have a tagline or slogan that should be included with the logo? *

Are there any design elements you would prefer to see in the logo? *

What is your preference in reference to icons, typography, spokespeople (characters), etc.? *

What restrictions, if any, might there be on the logo?

What words or icons must be included in the logo? *

What logos do you like and why? You can use resources like Dribbble, Behance and Pinterest for inspiration. *

What logos do you dislike and why? *

How will you define the success of this project? *

YOUR CUSTOMERS

Who is the primary target audience? *

Who currently uses your product the most? *

Are you looking to expand, modify, or completely change your target audience or will it remain the same? *

How do you plan to focus on your target audience? *

What are your main forms of advertising? *

How do most customers find out about your company? *

Which genders are you targeting? *

What is your demographics household income level? *

Where do most of your customers live? *

Do customers perceive any negatives or barriers to working with your organization? *

OTHER QUESTIONS

Will you be needing any other services?

Website Design & Development
SEO (Search Engine Optimization)
Website Hosting
Inbound Marketing
Domain Name
Social Media

Would you like help/consultation in defining your target audience? *

Yes
No

If yes, a separate quote will be provided.

Message